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Mad Men: The End of An Era

19 May

On Sunday night, after 1 h 15 minutes of excitement, happiness, sadness, tears and simple astonishment, I grabbed my iPhone and updated my Facebook status to ‘Mad Men series finale sum up: Buddha’s smile’.

Jon Hamm as Don Draper in Mad Men Series Finale. Photo credit: vanityfair.com

If you watched the episode, you understand the irony. Yes, I was referring to Don’s expression while meditating on the perfectly green cliff overlooking the Pacific (dear Matt Weiner, thank you for ending the series in the best place on Earth aka California!). Did Don or Dick find inner peace? Continue reading

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‘Optimizing AdSense’ Course

12 Sep

I’ve had my AdSense account for quite a while now, and also had it display ads on one of my blogs. I just signed up, added the widget and forgot about it. One day I checked my account to find a lucky number of 13 dollars! Wow, I actually made some money! I never took my time to study AdSense, and I realized I’ve been missing out. It was time to learn something.

May 2014 Google launched an online course called ‘Optimizing AdSense’. It is free, and anyone with a valid AdSense account (they ask for your AdSense ID) can register.

The course is entirely online and self-paced.

You start with Pre-Course Assessment to test how much you know about AdSense. No worries, it doesn’t affect your final score or anything. It just helps you to see where you are and to identify the areas you need to study. However, you are free to take the entire course, not just parts of it.  Continue reading

Mad about Mad Men

6 Dec

mad_men_fb_cover_photo_by_chadski51-d4jrt3g

I’ve just finished watching Season 6 of Mad Men. I know, I am a little bit behind on it but it is not too late to enjoy a great show.

I have to admit: I am a huge Mad Men fan but it took me some time to become one. Of course, I had heard a lot about it from my PR&Marketing friends but for some reason never gave it a try. Then I saw it on the plane. It was some episode from Season 2 or 3. I left me wondering why everyone was so crazy about the show.

Until last summer. I was browsing Netflix looking for something to watch and all of a sudden thought about Mad Men. Season 1/Episode 1, and I was totally hocked. To understand Mad Men, you need to start from the very beginning and see how the characters are developing through time.

I can go on and go explaining why I love the show: great writing, good acting, fantastic sets and amazing fashion. No doubt, many viewers watch it for that special 60’s allure. It is there, and retro has never looked better on the small screen before.

I enjoy all that too. But for me the biggest interest in the show is not the dress Joan is wearing today (they are all great, yes), not the plot twists, and not all those secrets and mysteries about Don.

For me it is the industry part of it.

I’ve never worked in advertising but having B2B experience, I can relate to the Man Men world. It is an universe in itself, but the show makes you feel a part of it.

Watching the show, you can feel the atmosphere in the office when things are good and when things are bad. You are like a fly on the wall in that meeting room where the team is pitching to an important prospect, and it is go big or go home. You can feel the joy of winning a client and the disappointment of losing a big account.

It is you, not Peggy who is walking down the hallway and makes that secret happy jump after her first ever copy was praised; it is you, not Pete who is working hard on getting a client in for a meeting but losing it when he thinks he got it; it is you not Don who is thinking what to say to save the day. You’ve been there – you can relate.

Man Men is not a fairy tale. Not every prospect and not every idea goes through. Like in real life, and that’s why make believe works here, and that’s what makes the show really great.