Eat That Frog by Brian Tracy

24 Feb

eatthatfrog_detail2I’ve heard a lot about Eat That Frog approach and even used it but I never read the book by Brian Tracy. Last Christmas I got a copy in the mail (it was a gift) and digged in.

It is a short and easy 120-page read with lots of repetitions and no real insights but it was a good reminder to stop procrastinating and get things done.

As a note to myself (and all of you, of course), I am putting down below some of the ideas I highlighted while reading the book.

    • Just find out what other successful people do and do the same things until you get the same results.


  • The ability to concentrate singlemindedly on your most important task, to do it well and to finish it completely, is the key to great success, achievement, respect, status, and happiness in life.


    • You need to be selective: select your most important task at each moment, and then get started on that task and get it done both quickly and well.
    • Your ‘frog’ is your biggest, most important task, the one you are most likely to procrastinate on if you don’t do something about it. It is also the one task that can have the greatest positive impact on your life and results at the moment.
    • The first rule of frog eating is this: if you have to eat two frogs, eat the ugliest one first.
    • The second rule of frog eating is this: if you have to eat a live frog at all, it doesn’t pay to sit and look at at for very long.
    • Task completion gives you a positive feeling. It makes you feel very happy. It makes you feel like a winner.
    • Develop the habit of starting and finishing important jobs.
    • All improvements on your outer life begin with improvements on the inside, in your mental picture.
    • Here is a great rule of success: Think on paper.


  • Step one: Decide exactly what you want.
  • Step two: Write it down.
  • Step three: Set a deadline on your goal; set sub deadlines if necessary.
  • Step four: Make a list of everything you can think of that you are going to have to do to achieve your goal.
  • Step five: Organize the list into a plan.
  • Step six: Take action on your plan immediately.
  • Step seven: Resolve to do something every single day that moves you toward your major goal.


  • One of your top goals at work should be for you to get the highest possible return on your investment of mental, emotional and physical energy.
  • Every minute spent in planning saves as many as ten minutes in execution.
  • Master list – monthly list – weekly list – daily list.
  • Number of tasks vs importance of tasks: each of the ten tasks may take the same amount of time to accomplish. But one or two of those tasks will contribute five or ten times the value of any of the others. Often, one item on a list of ten tasks that you have to do can be worth more than all the other nine items put together. This task is invariably the frog you should eat first.
  • Resist the temptation to clear up small things first.  
  • Time management is really life management, personal management.
  • Just thinking about starting and finishing an important task motivates you and helps you to overcome procrastination.
  • Long-term perspective turns out to be more important than family background,  education, race, intelligence, connections or virtually any other single factor in determining your success in life and at work (Dr. Edward Banfield, Harvard University)
  • Long-term thinking improves short-term decision making.
  • The Law of Forced Efficiency: There is never enough time to do everything, but there is always enough time time to do the most important thing.
  • Three questions for maximum productivity: ‘What are my highest value activities?’, ‘What can I and only I do that of done well make a real difference?’, ‘ What is the most valuable use of my time right now?’
  • Procrastinate on small tasks.
  • Look at your work activities and identify the tasks that you could delegate or eliminate to free up more time for the works that really counts.
  • What one skill, if I developed and did it in an excellent fashion, would have the greatest positive impact on my career?
  • Goals: business or career goals. family or relationship goals, financial goals, health goals, personal and professional development goals, social and community goals.
  • Your ultimate goal is to live a long, happy and healthy life.
  • It is the quality of time at work that counts and the quantity of time at home that matters.
  • Get it 80% right and then correct it later.
  • Read in your field for at least one hour every day.
  • One of the best ways for you to overcome procrastination is by working a though you had just one day to get your most important jobs done.
  • Your must discipline yourself to treat technology as a servant, not as a master.

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