Jay Conrad Levinson RIP

14 Oct

I’ve just learned that Jay Conrad Levinson passed away on Thursday, October 10. He was 80, but it is still very sad.

His book “Guerrilla Marketing” was one of the first business books I read at the beginning of my career, and his “Guerrilla Marketing for Writers” is still on my bedside.

The creator of “guerrilla marketing” and Marlboro Man, he was a true marketing legend, and, more important, the one who encouraged and inspired small business owners, not big corporations, to get back to basics in marketing and achieve goals by investing energy instead of money.

I am sure there are thousands, maybe even millions of successful entrepreneurs around the world, who can thank Jay Conrad Levinson for the guerrilla marketing tools he shared with us.

RIP

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